How It Started

It all started with a bad snowboard trip.. The WORST EVER.. ! Imagine being super excited about snowboarding for the first time, arriving to a packed crowd in Flagstaff, AZ at the famous 'Snowbowl' and rentals are limited! Now they don't have the gear you need, the right size, and don't have the time or energy to go back in town in hopes of finding a store with the right gear in stock! Surely someone else has what you need buried away collecting dust, in in some dark corner of their garage, under their bed, or forgotten under all the clothes in their closet... Despite that being true, nothing could be done.

Needless to say it became a bad experience! The wind was piercing cold, the snow was melting and making everything soggy, and returning home to comfort couldn't come any sooner...

Then the idea was born. It would've been great if there was an app where anyone anywhere could just search for the gear they needed and just rent it from a local. No line, no clerk, just you and the person with the stuff you needed! That was when BorroUp came to life, and why not create that space ourselves? Clearly we would use it, surely others would too!

With BorroUp that trip would've been so much better and now we have the chance to make this into one of the greatest sharing economy platforms in the world! Adventure has never been so accessible with rentals available all across the world wherever there is old equipment waiting to be used and rented out. Thanks to that bad experience, BorroUp became a reality and is now just an app away. Get ready, because your next adventure is right around the corner!

woman in black jacket and pink pants standing on snow covered ground during daytime
woman in black jacket and pink pants standing on snow covered ground during daytime

Our Mission

Our mission is to create a community of outdoor enthusiasts that enjoy sharing and renting their gear making activities more accessible to the world. Whether a new comer, or a seasoned adventurer, you'll find your next adventure, here.

Our Vision

We want to live in a world where people can have fun and enjoy life at a moments notice. Get out of the house, do something you've been wanting to do, get a group of friends together and rent a boat or ATVs for off-roading in just a few minutes. Do it! Go solo or gather a group, you deserve to have more access to the world and all the adventure that comes with it!

Our Values

  • Impact Focused - Leverage tech to improve the lives of others.

  • Ideation - Embrace audacious challenges and be hightly creative.

  • High Tech & High Touch - Create great products and support them well.

  • Sharing is Caring - Sharing assets and building relations within local communities.

Our Purpose

We want to live in a world where people can have fun and enjoy life at a moments notice. Get out of the house, do something you've been wanting to do, get a group of friends together and rent a boat or ATVs for off-roading in just a few minutes. Do it! Go solo or gather a group, you deserve to have more access to the world and all the adventure that comes with it!

low-angle photography of two men playing beside two women
low-angle photography of two men playing beside two women

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer